Articles

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By Pat Hammond

Two Local Business Owners Find Success as Problem Solvers

In this month's episode of Live from the Hive I am talking with Manchester business owner and Ward 6 aldermanic candidate Ryan Van Orden.

As the owner of Uni-Star Cleaning Service, Van Orden has overcome a lot of obstacles to start and grow his business and will be sharing some of his insights and experiences as a parent and small business owner in the Queen City.

Also this month, Candy Osborne, owner of Snowbird Creatives, is giving insider tips and tricks for taking control of your business content so that you reach your target audience and make the sale.

 

  • Identify your audience
  • Know your end goal
  • Create a plan
  • Reuse existing content
  • Build relationships
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By Pat Hammond

New Layout — What do you think?

As much as I love that there are so many new events on the calendar, it's been making the Weekly Roundup layout a little difficult to read so I decided to test a new layout.

It takes a little more time for me to post, but I think the layout is cleaner and much easier to read.

I'd love to hear what you think. Should I stick with the new agenda style layout or come up with something different?

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By Pat Hammond

This Week's Top Picks

  1. Web Design 101 - Concord Public Library This 6-week program meets 2:00 PM - 4:00 PM on Mondays and Wednesdays from 7/10/17 - 8/21/17 at the Concord Public Library 45 Green Street Concord, NH. Cost is Free. https://docs.google.com/forms/d/e/1FAIpQLSfc8e2wBE5Mc0dI6sCjpn35KPtsXcm_Ij6BP_CtvWAxm3yjsw/viewform
  1. MYPN: July Social Event - Manchester on Wednesday, July 12th from 5:30 PM - 7:30 AM Great North Aleworks - 1050 Holt Avenue #14 - Manchester, NH 03109 . Cost: Free https://www.eventbrite.com/e/july-social-event-great-north-aleworks-tickets-34838763680
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By Pat Hammond

A Sneak Peek at SCORE's Fall Workshops!

This week's sneak peek comes from the Merrimack Valley Chapter of SCORE.

We may be in the lazy, hazy, days of summer, but the folks at the Merrimack Valley Chapter of SCORE are working hard to put together a full lineup of Fall workshops to help you start and grow your NH business. 

August

September

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By Pat Hammond

Batter Up!

It doesn't matter if you're playing or watching, nothing says summertime more than baseball.  And with the 4th of July next week, it seems like a good time to take a look at a couple events that will help you combine one of America's favorite pastimes with networking.   Even better, you don't have to go to Fenway to do it.   We have two different baseball events coming up right here in New Hampshire.

First up is the Eastern League All-Star Classic. The Fisher Cats will be hosting the 2017 Homerun Derby on Tuesday, July 11th and the All-Star Game on Wednesday, July 12th at the Northeast Delta Dental Stadium in Manchester. The cost for the Homerun Derby is $8, the All-Star Game is $15, and the Homerun Derby and All-Star Game Package is $20. For tickets and information, please visit http://nashuachamber.chambermaster.com/events/details/eastern-league-all-star-classic-1512

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By Pat Hammond

Golf: An Old School Classic That Never Gets Old...

It started on a sunny Thursday in May when I noticed a few golf tournaments on the events calendar. It was about the same time some of my networking friends began skipping regular lunches in favor of their weekly golf game. I didn't give it too much thought until the beginning of June when the number of golf tournaments popping up on Eventbrite jumped from five or six to twenty or thirty.

That was the point when I realized that golf might not be a pastime limited to doctors, judges, and old guys. In fact, I was beginning to wonder if golf might be the perfect networking vehicle for people who don't like networking.

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By Daryl Eames

We’ve all been there. When we were handed our first AdWords account to manage we said, “I got this! I’ve been reading about all the best techniques and optimization strategies, and I have my Google AdWords certificate. Piece of cake.” In which I promptly spent half of my budget overnight on an ill-conceived broad keyword. Whoops.

Like any new talent, mastering Google AdWords is something that takes time and practice. It’s a hard skill to teach without hands-on practice.

Are you still trying to navigate the complex maze that is Google AdWords? Learn from those who came before you, and avoid making these six costly rookie mistakes.

Mistake #1: Blowing your budget by using the wrong keyword match types

Oy, there’s nothing worse than setting up your account, feeling confident, only to wake up to a drained budget that got sucked up by one or two keywords that were set too broad. It’s an easy trap to fall into. Broad keywords can be so appealing to add to a campaign because of the traffic volume they bring in, but that doesn’t mean they’re always right.

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By Pat Hammond

Networking Doesn't Have to be Business Cards and Cocktails...

This week's sneak peek is an eclectic mix designed to get you out of your networking rut and have a little fun.

Hillsborough, NH Balloon Fest & Fair 2017: This four-day event starts at 6:00 PM Thursday, July 6th with the Hillsboro-Deering Schools Hometown Night and annual carnival and includes the Osram Sylvania Night & Road Race 6:30 PM on Friday, July 7th, and Balloon Liftoff at 6:00 AM Saturday, July 8th.  The weekend wraps up with Hometown Parade Day on Sunday, July 9th.  The carnival runs all four days, balloons fly on Friday, Saturday, and Sunday.  Be sure to check the event schedule, there are tons of activities and events with plenty of opportunities to meet people and have some fun.  Cost: Varies by activity   http://www.balloonfestival.org/schedule.html

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By Michael Geneseo

So… the editor you emailed didn’t immediately and excitedly promise a reporter in your office by noon to take photos of your new branch opening/promotion/check presentation/fill-in-the-blank.

Or worse, maybe you got the fade away. It goes like this:

You: Hey, did you get that press release I sent you?

Editor: … Oh, yes. … Yes. We did. Thanks.

You: OK. So…

Editor: Yeah. Yeah. I’m going to see if I can get a reporter on it. If not, maybe I’ll put it in the business briefs next week. Thanks.

*CLICK*

A day, a week, a month goes by and you scan the paper wondering, “where the heck is it?” That’s the fade away. It’s the same reaction high schoolers get when they send flirty texts to a crush.  Editors are the news equivalent of the class crush… and they get a lot of email begging for attention.

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By Pat Hammond

No Meeting in July!

In case you weren't at last month's Coffee Buzz and haven't had time to look at the calendar, July's Coffee Buzz lands on July 3rd which puts it smack dab in the middle of the 4-day holiday weekend. Needless to say, that isn't going to work for anyone.

In fact, Bob Bean from Minuteman Press in Londonderry pointed out that September's Coffee Buzz falls on a holiday as well so we decided to skip July and move the regular Coffee Buzz meetup to the 2nd Monday of the month starting in August.

To put it in a nutshell, NO MEETING IN JULY and the next Coffee Buzz is 9:00 AM Monday, August 14th.

Join us on our new date and time, 9:00 AM - 10:00 AM Monday, August 14th at Aroma Joe's Coffee 2 S. Beech Street, Manchester.

If you haven't heard about Coffee Buzz Networking we're a group of local small business people and freelancers who meet once a month to network, share referrals and connect.

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