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By Michael Geneseo

So… the editor you emailed didn’t immediately and excitedly promise a reporter in your office by noon to take photos of your new branch opening/promotion/check presentation/fill-in-the-blank.

Or worse, maybe you got the fade away. It goes like this:

You: Hey, did you get that press release I sent you?

Editor: … Oh, yes. … Yes. We did. Thanks.

You: OK. So…

Editor: Yeah. Yeah. I’m going to see if I can get a reporter on it. If not, maybe I’ll put it in the business briefs next week. Thanks.

*CLICK*

A day, a week, a month goes by and you scan the paper wondering, “where the heck is it?” That’s the fade away. It’s the same reaction high schoolers get when they send flirty texts to a crush.  Editors are the news equivalent of the class crush… and they get a lot of email begging for attention.

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