What do you do for a living?
We've all been there right?
You go to a networking event, hand someone your business card, give them your elevator pitch and they still walk away with a bewildered expression.
Why is it so hard to come up with a one line sentence that succinctly describes your job?
It's usually the first question someone asks so why aren't we ready for it?
It's not so bad when you work for a big company and people can draw the line between a job title and what you're likely to do there, but once you're on your own, things can get tricky.
A lot of soloists cater to a micro niche or offer a range of different services that make it difficult for people to pigeonhole them.
It's not rocket science. You know what you do, the people you work with know what you do, so why is it so hard for people you meet to figure it out?
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