Articles

#

By Pat Hammond

Last Word (this year) On Planning...

We're officially into December which means that it's time for another discussion about planning. Don't worry, I'll keep it brief and to the point. :)

All a plan is needs to do is provide a general guide or roadmap to get your project from point A to point B.

It doesn't have to be super fancy or labor intensive. It doesn't have to have pages and pages of charts or statistics. It doesn't even have to be a formal document.

A good plan will help you anticipate and eliminate wrong turns and dead ends, it will make you think about the cost of production, deliver and marketing. A good plan will also help you identify your target market and how to reach them.

Read full post »
#

By Pat Hammond

A Little Bit of Effort Can Save You a Big Headache...

If you're like me and seem to have brilliant ideas at the same rate other people fart then you can appreciate the appeal of jumping right into new projects.

Embracing your passion, striking while the iron's hot, breaking your neck because you didn't check how deep the was water first. Yeah, that last one's a doozie, but what can you do? It's just the cost of being creative, right?

For one thing you could save yourself a lot of trouble by doing your homework.

Believe it or not, I'm one of those people who thinks it's a-okay to dive right in, but only after I do a little research first.


Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »
#

By Pat Hammond

Does your small business have a marketing strategy? Did you actually sit down and think about how your company is going to attract new business or are you playing it by ear? What about the competition?

If you're like most people, you probably hate the idea of writing a marketing plan almost as much as you hate marketing. The problem is that a lot of business owners think that they can put up a website or place a few newspaper ads and call it marketing, but it's not.

Read full post »